In June 2005, All About Seniors was launched by Striped Rock, and editor, Missy Johnson in the Upstate, SC market. Covering nine counties, the directory immediately received the stamp of approval from Senior Solutions, SC Access and Senior Action, Inc., Greenville County's Council on Aging. Soon after, in December 2006, All For Seniors was created and introduced with Anja Workman at the helm as editor to the 12 county Greater Charlotte, NC market. It was quickly endorsed by the Centralina Area Agency on Aging, The Council on Aging, Charlotte Mecklenburg Senior Centers and Charlotte Chamber.
After successfully launching two senior resource and referral directories, Striped Rock is expanding their expertise in the senior market to create the most comprehensive online senior resource directory for the Carolinas. Beginning in January 2010, www.allaboutseniors.org will include the same in-depth resource information as the printed directories. All resource information will be searchable by type of service, city, county, state, and zip code. Users can access map and direction information for every search they complete. The website will also feature relevant articles for every service category allowing the user to access more detailed information.
Striped Rock was created in 2005 by Bill Sweezy and Missy Johnson to offer senior network marketing and media solutions. Since that time, the company has distributed over half a million resource directory copies. In addition to contract publishing and media placement, the firm also offers senior industry marketing expertise and event promotion services.
"Regardless of healthcare changes, economy fluctuations and other variables, there remains a huge, unmet need for delivering credible, comprehensive senior resource information," says Sweezy. "It is our driving mission to help seniors as well as their caregivers and the senior industry professionals serving them," adds Johnson.
In addition to publishing and hosting www.scspin.org, a free electronic news site offering information to senior industry providers and consumers, Sweezy and Johnson co-host the weekly Prime of Life TV show that is currently being shown throughout South Carolina. Sweezy and Johnson also produce the annual Upstate Caregiver Awards event.
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