By Hunter Jones, President / CEO BBB of the Upstate
Hiring a contractor? Booking a service? Making a big purchase? No matter what you’re planning, doing a little homework before you buy can save you a lot of time, money, and stress. The Better Business Bureau (BBB) has a few easy steps to help you feel confident about who you’re doing business with.
Start with BBB.org
Your first stop should always be BBB.org. BBB Business Profiles include ratings, complaint histories, and customer reviews for millions of companies across North America. If you can’t find a listing, contact your local BBB for help—they may have more details.
Check Licenses and Insurance
Some industries—like home improvement, auto repair, or childcare—require licenses to operate. Make sure the business is properly licensed and that the license is current. If they say they’re insured, ask for proof and verify that the policy is active. It’s a quick way to confirm you’re covered if something goes wrong.
Read Reviews—From Several Sources
Search the company’s name plus the word “reviews” online. Look at what people are saying on multiple websites and social media platforms, not just one. You’ll get a fuller picture of the company’s reputation.
Use AI—Smartly
AI tools can help you summarize reviews or compare businesses faster. But don’t rely on them alone—double-check any AI-generated summaries with trusted sources like BBB.org or government databases. Think of AI as your research assistant, not the final word.
Ask Around
A reputable business should have happy customers willing to share their experiences. Don’t hesitate to ask for references—and be cautious if a company refuses.
Check the Details
Look for a real physical address and clear contact information. Avoid businesses that only provide vague or incomplete details. Also, check that their website shows security indicators like “https://” and a padlock icon before entering personal or payment information.
Look for Trustmarks
Symbols like the BBB Accredited Business Seal or other certification logos show that a company has been vetted. Many of these seals are clickable, linking back to verification pages—use them!
Read the Fine Print
Before you commit, read all contracts or website terms carefully. Know the refund policy and understand how to reach the company if something goes wrong.
The takeaway: A little research goes a long way. By taking a few simple steps before you buy, you can shop smart, protect your money, and support trustworthy businesses. When in doubt, start with BBB.org—your go-to guide for finding businesses you can trust.
