By Hunter Jones, President/CEO, BBB of the Upstate
If you’ve taken a road trip recently, you’re probably familiar with modern toll systems that let you pay fees online. But in 2026, scammers are aggressively exploiting these systems, targeting drivers—and even non-drivers—through text message phishing scams.
Florida’s SunPass, South Carolina’s Palmetto Pass, and Georgia’s Peach Pass are among the most commonly impersonated systems, making them prime targets for fraudsters looking to steal your money and personal information.
How the Scam Works
You receive a text message that appears to come from a legitimate toll agency, such as SunPass, Palmetto Pass, or Peach Pass, claiming you owe a small toll fee, often around $10–$12. The message creates urgency, warning that failure to pay immediately could result in hefty late fees or penalties.
The text includes a link that looks official. But once clicked, you’re taken to a fake website where you’re asked to enter sensitive information like your credit card number—or even your Social Security number. In some cases, scammers are now using AI technology in 2026 to make these messages and websites look even more convincing and personalized.
BBB Scam Tracker has received hundreds of reports of these scams, with Florida’s SunPass being the most frequently spoofed, but similar schemes are spreading across South Carolina and Georgia.
What You Need to Know
- State toll agencies will NEVER request payment or personal information via text message.
- These scams can target anyone—not just drivers.
- The messages often use urgency, threats, and realistic branding to trick you.
How to Protect Yourself
- Verify directly: Go to the official website for SunPass, Palmetto Pass, or Peach Pass—don’t click links in texts.
- Watch for red flags: Strange links, urgent language, or unfamiliar numbers, especially international ones.
- Never share personal information through a link you didn’t initiate.
- Don’t engage: Block the number and delete the message.
- Report it: File a report at BBB Scam Tracker and IC3.gov to help protect others. Always do your homework.
Always look for the BBB Accredited Business Seal, because it’s looking out for you.
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